User Experience design, or UX, is the process of programming websites to better fit the needs of its users. Or otherwise adapting websites to ensure they are user-friendly. A goal for many business owners is to have the format of their website go unnoticed. This may seem counter-intuitive, but more often than not, the general public won’t think about the way in which a website is built unless it is structured poorly. A website should be well organized and function smoothly. When everything works well, the user isn’t thinking about the website itself, rather the content within it. And that should be the goal of any business person; for their customers to focus on the product.
Below, we’ve gathered some helpful tips about UX design and how you can use it to elevate your business and better engage with customers.
User Experience Design Tips
Organize based on importance:
Users are most likely to focus on the content that comes first. Have your core mission and goal as a company up front and easily accessible. Your customer should be able to get the majority of necessary information just from spending a couple minutes on your page.
Keep it simple:
Make sure the page length is reasonable. No one wants to scroll through a never ending page of content. UX should be about making the experience enjoyable and efficient. You don’t want to make your customers work. One way to simplify is with links. Make them clear and obvious. A user shouldn’t have to click on a link to figure out where it leads. The text should tell them.
Your website should have an overarching theme that is easy to follow. Use similar color schemes on each page and make sure the design doesn’t overpower the content.
Today more than ever it is essential to design websites that can be seamlessly translated to mobile devices. When you are working on creating a site, or relaunching, keep in mind how the website will convert to a mobile version.
Above all, keep load times low. Potential clients will leave your site if the information they’re looking for takes too long to load.
Don’t try to reinvent the wheel:
All websites, no matter the content, have similarities in design. Users expect aspects such as the search field to always be located in the top right corner of the landing page. They also expect a FAQ page, or a general information page. Don’t stray too far from what people are accustomed to. They might be more resistant to consuming the information if it is presented in a strange way.
Think from an outsider’s perspective:
Keep in mind what you would like to see on a website if you were the consumer.
After all, it is about the user’s experience. Even if you may believe that you have the best website, if users are complaining, then it is time for some updates.
To learn more about UX, or have other tech related questions, give us a call at (502) 890-7665 today!