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5 Principles of UX Design Everyone In Tech Should Know

User Experience (UX) is the most crucial factor to consider while designing a new product. UX dictates how people interact with a product or service, how pleasant their overall experience is, and their journey while looking for solutions.

Modern customers are very sophisticated, picky, and willing to discard any product or service that doesn’t offer an optimal experience. That’s why everyone in tech must understand UX well and know how to prioritize it in the new products and services they introduce. Follow along for an overview of 5 principles of UX design everyone in tech should know.

5 Principles of UX Design You Should Know

1. Understand Your Audience

It’s nearly impossible to design a useful UX framework without understanding your audience. What do users find appealing, what are their priorities, and what do they value? Designers must understand their target audience(s) to develop products and services with good UX, and they can do this by establishing a strong audience profile based on small and Big Data. It will be the foundation of your project, providing clear guidelines on how to move forward.

2. Have a Clear Design Intent

Your product or service can quickly become lost in a veritable forest of digital distractions. Everything from innocent cat videos to angry social media posts can tear a prospect’s attention away. That’s why designers must focus on intent and create unique experiences to attract users. Make sure every element of an application or website is purposeful or contributes towards UX. For example, something as simple as a button going green when a user has completed a task can add to their experience. This simple action has a clear intention of giving users a sense of accomplishment and completion.

3. Clarity is Important

Unique elements make an impact, but clarity is also essential. Users want a simple, straightforward journey when looking for solutions. No one wants to waste time figuring out how a particular element of your app or website works. Make sure all functions are clear, straightforward, and simple for the best results.

4. Predictability is Essential

Browse through a few websites or applications carefully. You’ll notice several distinct similarities in their layout. For example, most sites have a clickable logo with a homepage link at the top left corner. Many also have drop-down menus with products or services situated under a header banner. Apps have a desk with links to home, search, profile, etc., at the bottom. These factors ensure your product always has predictable navigation, which improves the overall user experience.

5. Get to the Point – Quickly!

Online audiences have short attention spans and are always in a hurry. This means UX designers need to offer them the shortest possible route for getting people what they want. Most users won’t linger on your platform while they seek a specific result. You must work to eliminate all unnecessary steps and set them to a solution as quickly as possible.

Create a product that delivers excellent value to customers. Make sure every aspect of it has some purpose or meaning for the best UX. User experience isn’t just limited to the digital world. It has an impact on a company’s overall reputation and operations. Brands that deliver a seamless user experience on all fronts tend to have a much better overall reputation.

As an information technology company with many years of experience, we’ve helped hundreds of clients leverage technology to become more efficient and increase profits. Interested in learning more? Let’s connect. Send us an email or give us a call and we can get the conversation started.

 

UX Design Tips Any Business Person Should Know

UX design tips User Experience design, or UX, is the process of programming websites to better fit the needs of its users. Or otherwise adapting websites to ensure they are user-friendly. A goal for many business owners is to have the format of their website go unnoticed. This may seem counter-intuitive, but more often than not, the general public won’t think about the way in which a website is built unless it is structured poorly. A website should be well organized and function smoothly. When everything works well, the user isn’t thinking about the website itself, rather the content within it. And that should be the goal of any business person; for their customers to focus on the product.

Below, we’ve gathered some helpful tips about UX design and how you can use it to elevate your business and better engage with customers.

User Experience Design Tips   

Organize based on importance:

Users are most likely to focus on the content that comes first. Have your core mission and goal as a company up front and easily accessible. Your customer should be able to get the majority of necessary information just from spending a couple minutes on your page. 

Keep it simple:

Make sure the page length is reasonable. No one wants to scroll through a never ending page of content. UX should be about making the experience enjoyable and efficient. You don’t want to make your customers work. One way to simplify is with links. Make them clear and obvious. A user shouldn’t have to click on a link to figure out where it leads. The text should tell them.

Be consistent:

Your website should have an overarching theme that is easy to follow. Use similar color schemes on each page and make sure the design doesn’t overpower the content.

Think mobile: 

Today more than ever it is essential to design websites that can be seamlessly translated to mobile devices. When you are working on creating a site, or relaunching, keep in mind how the website will convert to a mobile version.

Be quick: 

Above all, keep load times low. Potential clients will leave your site if the information they’re looking for takes too long to load. 

Don’t try to reinvent the wheel:

All websites, no matter the content, have similarities in design. Users expect aspects such as the search field to always be located in the top right corner of the landing page. They also expect a FAQ page, or a general information page. Don’t stray too far from what people are accustomed to. They might be more resistant to consuming the information if it is presented in a strange way. 

Think from an outsider’s perspective:

Keep in mind what you would like to see on a website if you were the consumer. 

Take criticism: 

After all, it is about the user’s experience. Even if you may believe that you have the best website, if users are complaining, then it is time for some updates.

 

To learn more about UX, or have other tech related questions, give us a call at (502) 890-7665 today!