The internet is an incredible resource for finding out just about anything you could ever want to know. As a CEO, you should really consider how that level of resourcefulness could affect your business. Potential clients use search and social media as tools to gather information regarding your brand and its reputation. So ask yourself — what does the internet say about your company Fortunately, you can have a say regarding your online reputation and how it looks to potential customers and clients. Here are just some of the ways you can stay on top of your company’s reputation management as a CEO.
Ten Tips to Achieve Excellent Reputation Management
1. Assess what you already have.
Unless your brand was born yesterday, chances are it already has somewhat of an internet presence. Do a cursory search to see what comes up for your business’s name as well as keywords you may be optimizing. Evaluate what you already have going right and which areas could be beefed up a bit.
2. Brand yourself.
It can’t hurt to own as many pages associated with your company’s name as possible. Beyond social media, look at business databases like Crunchbase and see if you can create a profile for your company there.
3. Use social media.
It’s not enough to have a Facebook and Twitter — you need to be actively posting. No need to go hog wild with minute-by-minute company updates. But every once and a while posting positive articles, blog posts, press releases, and industry-related news is a great way to be authentically active and show the world that your company is relevant.
4. Optimize your website.
If your company website is cluttered and slow, clients are going to assume the rest of your business runs that way. To optimize your site, clean up pages by removing unnecessary copy and organize them with clear page titles. You can also add things like meta tags and search phrases where applicable. Talk with a local SEO company about helping with this process if it is too outside of your wheelhouse.
5. Blog it up.
Your company’s blog is an untapped resource for keyword and search engine optimization. Creating appealing content that is relevant to your industry is a great way to tell search engines what your company is all about. It doesn’t need to be complex– in fact, it is better if it’s not. You want your content to be engaging and readable, not filled with technical jargon.
6. Read your reviews.
If your company already has reviews on sites like Google Business or Yelp, use them as a resource. Any complaints or doubts expressed by clients should be viewed as genuine feedback you can use to improve your business. If you see negative reviews, don’t fall into the trap of getting into online arguments. The best practice is to apologize and offer a better experience should they return to your business. Take the criticism, fix the mistake the best you can, and move forward knowing how to avoid it in the future.
7. Promote positive reviews.
Having an online review strategy doesn’t only have to be about responding to negativity. Clients with positive experiences are often more than happy to lend their two cents if you let them know how much it would mean to your business. You can even simplify the process by providing direct access to review sites through things like your online newsletter.
8. Follow guidelines.
People are always trying to cut corners and find the quickest way to get the results they want. When it comes to your business’s online reputation, that is not the right approach. Following guidelines shows search engines — not to mention clients — that you are serious about having an authentic, positive online reputation.
9. Reach out to influencers.
Influencers are journalists and bloggers that people trust when it comes to industry opinions. It is common practice for them to work with companies to help provide honest reviews for their audiences. Find out what influencers you want to work with and reach out to see if they are willing to work with your brand.
10. Be patient.
When it comes to online reputation management, slow and steady wins the race. You may be putting in hours, days, or even months of work before you see the kind of results you want. Don’t be discouraged. Your online reputation can take years to build, but only seconds to ruin. Taking your time and being patient ensures you don’t make boneheaded mistakes that can undo all the good work you put in.
At Number8, we believe one of the keys to a positive business reputation is great IT that supports your company and offers reputation management services. We help businesses access great IT by connecting them with remote workers that utilize best-practice tools and processes. If you’re interested in learning more about Number8 and what we do, give us a call at (502) 890-7665, or check out our information page!