What is a “Gazelle” Company?

Summary: Gazelle company is a phrase often tossed around to describe profitable businesses. But what does this term actually mean? ​ What is a Gazelle Company? Likening companies to animals is not uncommon. Big businesses, like Wal-Mart, are often referred to as “elephants,” whereas small businesses or mom-and-pop shops are called “mice.” However, the term […]

Super Bowl Commercials: What They Teach Small Brands about Business

The biggest night in American football is coming up this Sunday, February 5th. The New England Patriots will take on the Atlanta Falcons in Houston, TX in the 51st Super Bowl. Football fans around the country look forward to this night all season long. However, not everyone who tunes into the game is interested in […]

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