What Differentiates the Top 5 Search Engines?
Despite the shared “search bar”, the top search engines are set up in varying formats that yield alternate results. Each search engine is a product in and of itself, providing competitive sub-tools and differing user experiences. Let’s take a look at the top 5—Google, Yahoo, Bing, Baidu, and Ask.com—and explore more about what differentiates these internet behemoths.
Top 5 Search Engines: An Overview
Google holds clear domination with over 75% more searches than the next highest competitor (Bing). In fact, the word “google” has become a household verb, synonymous with searching the web. Google’s minimalist search bar featuring the iconic “doodle” icon and highly navigable results pages make it the go-to for many people. It offers a plethora of easily accessible platforms through a single free login—Gmail, Google Photos, Google Chrome, Google Drive, Google Slides/Sheets/Docs, Google Maps, and many more—that are useful for all aspects of day-to-day life and work. Furthermore, Google has expanded into the tangible realm of devices with Google Pixel phones, tablets, Google Home, Google Chromebooks, and more.
Bing’s search page is much more visual than Google, featuring rotating MSN news, facts, and photos. Owned and operated by Microsoft, it is the default search engine on Microsoft computers. Bing’s “in-your-face” approach provides easier access to trendy videos, games, and nearby restaurants, but can also feel cluttered compared to Google’s streamlined, neutral homepage. Bing and Google also employ different algorithms and require different methods of SEO. While both search engines, for example, place a value on the number of links/backlinks to a site, Bing is thought to give favor to domain age, and “official” pages such as .edu and .gov’s, while Google has developed it’s own PageRank metric to weight the importance of individual backlinks.
Yahoo, like Bing, provides news and links to information on its homepage while maintaining a slightly more minimal Desktop format, similar to Google. However, it stands behind the two due in part to its dated algorithms and vision. Yahoo lagged behind others when moving cleanly to mobile devices and struggled to expand beyond its email and news service. Yahoo hasn’t continually developed its algorithm like Google. The title of a page/website is its biggest ranking keyword, which may seem simplistic compared to Google’s semi-mystifying and constantly changing algorithm.
Since Google is banned in mainland China, Baidu is the top search engine there. Similar to Google in visual form and function, but entirely in Chinese, Baidu has many sub-platforms including “Baidu Wiki”, “Baidu Music”, “Baidu Videos”, “Baidu Answers”, etc. that are very popular in China. Like Google, Baidu has a confusing SEO interface and uses highly complex algorithms. Baidu also has more restrictions on advertisements including what is promoted and who can run them. Despite being a massive tech company that has also delved into AI, the Baidu search engine is used very little outside of China.
Ask.com is another major search engine, although its scope is far more limited. It is focused solely on “question-answering” which is a major reason why people use search engines in the first place. Despite being an early competitor of Google, it fell far behind due to its more specialized purpose and lack of expansion. It remains relevant due to its search method—by aggregating results from other search engines such as YouTube. It is also notable due to its better response to “human formatted” questions, based in complete sentences vs singular keywords. While not covered in the article above, other search engines are still notable and some are gaining in market share. For example, DuckDuckGo has gained in popularity more recently, with its focus on protecting the privacy of searchers. Yandex and Naver are also notable. We are an information technology company with years of experience. We have helped hundreds of clients leverage technology to become more efficient and increase profits. Interested in learning more? Let’s connect. Send us an email or give us a call at 502-212-0978 and we can get the conversation started.