business partners
April 16, 2020 / in Tech Advice, / by Number8

Building and running a successful business isn't easy. Every aspiring entrepreneur needs practical and hands-on support from employees, mentors, and business partners to succeed. Hiring employees and getting mentors requires work, but it isn't as complicated as acquiring or maintaining business partnerships over the long term. Here are some things you need to know to develop successful partnerships:

  1. Build Connections and A Network

    You won’t find trustworthy associates without putting in some real effort. Many people end up partnering with their friends or relatives, but sometimes that does more harm than good. Business owners should work on building connections, finding like-minded people, and developing those relationships. During this process, you may stumble across a great partner who shares your vision, brings fresh ideas or resources to the table, and has a compatible personality. You can build a strong business based on this foundation.
  2. Be Authentic and Genuine

    It is impossible to build a business relationship, or any partnership, based on lies. Business partners should be open and honest with each other to have a strong bond. False personas, sugar-coated business proposals, and dishonest communication can hamper the relationship. Entrepreneurs should be clear about risks, potential rewards, level of commitment required, and other such factors. Open communication at the beginning can help a partnership grow stronger over time. This is especially crucial for the first few months of establishing a business.
  3. Set Common Goals and Values

    Goals and values are the guiding lines that help partners remain on track. It is easy to lose track of all goals or values once you’re involved in everyday management. That can lead to miscommunication, errors, or even a company-wide crisis. Before you start a partnership with someone, establish a set of values, ethics, and targets. Make sure they’re on the same page and agree with these guidelines. Ask them to contribute their thoughts or ideas to ensure your foundation is stable. Many long-term partners regularly look over their goals or values to ensure they still agree with them. Updating targets is a part of running a growing enterprise.
  4. Show and Earn Loyalty

    1. Set Realistic Expectations

      Business is a risky battleground and partners are fellow soldiers. Such a relationship requires trust and loyalty, without which your partnership will collapse quickly. Make sure business partners know you have their back and will support them. Share their load, trust them with important tasks, and keep communication lines open. All of these actions will help build a bond of loyalty that will stand the test of time. Respect a business partner’s abilities and take all of their advice seriously. If a partner feels valued, they are more likely to value you in return. That helps develop a healthy long-term relationship, especially in a competitive environment.
    It is common for entrepreneurs to expect more from their partners than reasonable. Just because you are willing to sacrifice weekends or skip family commitments doesn't mean a partner will do the same. Everyone has different priorities and you must respect them. Set realistic expectations regarding how much engagement you can expect from a partner. A comfortable partnership involves working together to lighten the workload while still getting a lot done. That will happen even if you work more reasonable hours. It is also essential to be fair and straightforward. A business partnership will fail if your partner doesn't get adequate compensation for their work or commitments. Make sure they get their fair share of profit for their invaluable contribution. As an information technology company with many years of experience, we’ve helped hundreds of clients leverage technology to become more efficient and increase profits. Interested in learning more? Let’s connect. Send us an email or give us a call and we can get the conversation started.

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