User Experience (UX) is the most crucial factor to consider while designing a new product. UX dictates how people interact with a product or service, how pleasant their overall experience is, and their journey while looking for solutions.
Modern customers are very sophisticated, picky, and willing to discard any product or service that doesn’t offer an optimal experience. That’s why everyone in tech must understand UX well and know how to prioritize it in the new products and services they introduce. Follow along for an overview of 5 principles of UX design everyone in tech should know.
5 Principles of UX Design You Should Know
1. Understand Your Audience
It’s nearly impossible to design a useful UX framework without understanding your audience. What do users find appealing, what are their priorities, and what do they value? Designers must understand their target audience(s) to develop products and services with good UX, and they can do this by establishing a strong audience profile based on small and Big Data. It will be the foundation of your project, providing clear guidelines on how to move forward.
2. Have a Clear Design Intent
Your product or service can quickly become lost in a veritable forest of digital distractions. Everything from innocent cat videos to angry social media posts can tear a prospect's attention away. That's why designers must focus on intent and create unique experiences to attract users. Make sure every element of an application or website is purposeful or contributes towards UX. For example, something as simple as a button going green when a user has completed a task can add to their experience. This simple action has a clear intention of giving users a sense of accomplishment and completion.
3. Clarity is Important
Unique elements make an impact, but clarity is also essential. Users want a simple, straightforward journey when looking for solutions. No one wants to waste time figuring out how a particular element of your app or website works. Make sure all functions are clear, straightforward, and simple for the best results.
4. Predictability is Essential
Browse through a few websites or applications carefully. You'll notice several distinct similarities in their layout. For example, most sites have a clickable logo with a homepage link at the top left corner. Many also have drop-down menus with products or services situated under a header banner. Apps have a desk with links to home, search, profile, etc., at the bottom. These factors ensure your product always has predictable navigation, which improves the overall user experience.
5. Get to the Point – Quickly!
Online audiences have short attention spans and are always in a hurry. This means UX designers need to offer them the shortest possible route for getting people what they want. Most users won’t linger on your platform while they seek a specific result. You must work to eliminate all unnecessary steps and set them to a solution as quickly as possible.
Create a product that delivers excellent value to customers. Make sure every aspect of it has some purpose or meaning for the best UX. User experience isn't just limited to the digital world. It has an impact on a company’s overall reputation and operations. Brands that deliver a seamless user experience on all fronts tend to have a much better overall reputation.
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