8 Benefits of Outsourcing That You May Not Already Know

February 23, 2017 / in IT Outsourcing, / by Number8

Many companies decide to outsource their software development for the sole purpose of saving money. While cost efficiency is valuable, there are benefits of outsourcing to consider when choosing a direct hire or IT contractor. Below, we have outlined a few ways in which our clients have benefited from outsourcing their tech development as a way to help you decide what next step is right for your business:

You get to focus on the big picture

For small companies it can be difficult to balance many different day-to-day tasks that are essential in growth and development. Not to mention, hiring an IT department to manage technical work is not always feasible in terms of cost, or even necessary in terms of workflow. By outsourcing, you can step back and focus your time and energy into curating your brand and your mission.

Benefits of OutsourcingProductivity

In today’s market, it is more important than ever to be quick and efficient. If your in-house technology is not functioning at an optimal level, it will affect every single aspect of your company’s capabilities. Consulting with IT experts outside of your company will allow you and your team members to operate at their best.

Staffing flexibility

For many smaller companies, it isn’t financially possible to hire on full-time employees in every department. You may be eager to expand your software capabilities to reflect the growth within your business, but not be ready to develop an IT arm of your company. Number8 understands this conflict, and we are here to help. Our staff is available to work with you on a project-by-project basis to help you achieve your goals.

Team development

By outsourcing the work that may otherwise interfere with your employee’s other responsibilities, you can instead focus on building your staff up and allowing them to really focus on the areas in which they excel. This will help not only with levels of productivity, but also with confidence.

Time zone advantage

Costa Rica, where we have tech partners located, is only one hour behind us in Louisville, KY. Some would argue the benefits of having an outsource agency in countries like India or China where the time difference is large enough that your agency could have an assignment completed before you get into the office the next morning. While it may seem attractive to have someone finish a project while you sleep, what if something goes wrong? Our partners are only a phone call away so we can remain in contact with them in real time to ensure everything is running as smoothly as possible.

Fresh ideas/ a new set of eyes

It is easy to fall into routines and get bogged down by daily responsibilities. When you get into this pattern, it can be more difficult to notice when something needs to be changed. By working with people outside of your company, you allow for new insights that otherwise could have been overlooked.

Experienced consultation

Together, we at number8 have over 18 years of software development experience ranging from small local businesses to Fortune 100 companies. We have worked with a variety of professional fields including health care, finance and banking, transportation, and much more. Our philosophy is to empower our clients to produce better software, faster with whatever means we have at our disposal.

No harm in trying

Confident that you will be satisfied with us, we want to give you every opportunity to ensure that we can offer everything you need. That is why we offer a free trial to any new clients interested in our services. Give us a call at (502) 890-7665 to learn more!  

How to Identify a Team Player for Your IT Department

February 15, 2017 / in Careers, IT Team Player, / by Number8

Everyone is familiar with the phrase “there is no ‘I’ in team” and the meaning behind it. We’re all taught from a young age that achieving a goal is much more probable when you work with others. This school of thought is usually applied to sports; however, teamwork is crucial if you want to succeed in the world of IT, too. Often in the field of IT projects are not assigned individually, but in more of a scrum approach. This approach to product development and problem solving makes it impossible to avoid working as a team member in order to complete the assignments at hand. To have a successful work environment where teamwork is embraced and applied to daily tasks, employers must hire team players. This begs questions to any company looking for great tech help. What is a team player? And how do I look for one? Looking for a team player?It’s hard to identify a team player if you don’t know what to look for. Unfortunately, in most situations, employers aren’t able to see if their hires have the qualities of a team player until they are put in the group environment where those qualities are used. Most team players do share certain qualities, though. And if employers can identify those qualities through the interview process then they will be able to identify potential hires that would work well in a team environment.

Three Traits of a Team Player

  1. They work well with others.

    The most tell-tale sign of a team player is their ability and willingness to work with others. If an employee resists working with co-workers then teamwork is going to be very challenging. By working together, coworkers build relationships and strengthen communication skills. These qualities can take a team far in the work environment. By having a better sense of community through strong relationships, employees are able to act as one in many situations. Whether that situation may be supporting one another in tough client situations or coming together to address a company-wide issue – being a strong team as a whole will make those hurdles easier to jump over. A team comprised of players that work together effectively also brings more focus in meetings and throughout the work day. If one employee does not want to be a part of the team then this has the potential to cause a rift in the social settings of the work environment. This usually leads to distractions on an interpersonal level among coworkers.
  2. A focus on common goals.

    Another trait of a team player is willingness to help others in order to reach common goals. When set in a team based environment, projects are presented to groups of employees. If a new hire is a team player then working in this situation will be beneficial to them. Furthermore, employers will watch them flourish. A team player that can set aside personal goals for the common good is optimal for an IT team. Even better is a team player who helps with common goals as well as others individual goals. Helping others speaks volumes about a person and guarantees success within the team environment. By helping others to reach their goals and group goals, the sense of community becomes even stronger.
  3. Being able to handle disagreement effectively.

    A third trait common among team players is the ability to listen to a coworker’s point of views. Even if they may not agree with them, they can come to an agreement on issues within the work environment. If a person is too stubborn to give way on issues then the team environment is not one that they will flourish in. Putting aside personal issues when in the work environment and also having the capability to listen to other’s points of view and find a middle ground is very important in a team-based office environment.
Offices that are built on collaborative team environments and focus on a building teamwork oriented cultures are becoming more popular. Seeing how effective the ideology of teamwork is when applied to sports, CEOs are borrowing that concept and applying it to office environments. In order for this to be a successful approach, hires and contractors must be team players. Finding good team players means focusing on skillsets that include: working with co-workers, helping others reach their goals, and being able to concede on personal points of view to come to mutual agreements in the work environment will guarantee success for the new hire in the office environment. At Number8, we provide high quality IT talent to businesses of different sizes and sectors. Our success comes from how our team works best as an extension of our client’s team in their office environment. We are a company built on team players and this is an important part of what makes our entire business model a success. If you’re interested in learning more about Number8, or hiring a Number8 IT team player to join your team, give our offices a call at 502-890-7665 today!

Super Bowl Commercials: What They Teach Small Brands about Business

February 3, 2017 / in Blog, / by Number8

Small Brands can Learn from Super Bowl CommercialsThe biggest night in American football is coming up this Sunday, February 5th. The New England Patriots will take on the Atlanta Falcons in Houston, TX in the 51st Super Bowl. Football fans around the country look forward to this night all season long. However, not everyone who tunes into the game is interested in the sport. Some people are going to tune in for the half-time show and others will tune in for the Super Bowl commercials. Ad spots during the Super Bowl are some of the most expensive advertising spots in television. The minimum cost for a 30 second spot during the Super Bowl this year is a minimum of $5 million. If big brands want their ads to air before the half-time show or during the 4th quarter then they’re paying top dollar. Why do big brands pay out so much money for an ad that guarantees no return? What are brands actually selling with the ad space they purchase? And what can small brands learn about business from the ads that are aired during the Super Bowl?

Why Do Big Brands Pay So Much For Super Bowl Ad Space?

Big brands pay out millions of dollars to advertise during the Super Bowl because the audience that they will reach is guaranteed to be huge. In 1967, during the first Super Bowl when America’s population was at about 200 million, 50 million watched the game. Fifty years later, the population has grown substantially. Now an average of 110 million people tune in for the Super Bowl. The ability to saturate over 100 million people with the same message that represents big brand values is a once-in-a-year opportunity that companies take advantage of. Additionally, big brands realize advertising is not about the immediate return. None of the big brands that advertise during the Super Bowl expect customers to rush out that evening or even the next day to buy their product. However, they do expect their message to stick with viewers. This way early into a new year, that often pays out much better in the long run.

What Is It That Big Brands Are Actually Selling?

With ad spots going for $5 million per 30 seconds, big brands have the challenge of packing a storyline and selling point into their commercials. Additionally, they have to include a message that people will remember. Of course, brands like Anheuser-Busch and Always can afford to spend more in ad space and buy up minute or minute-and-a-half long spots. This gives more time to make their message memorable because most companies don’t focus on products during Super Bowl advertising. Instead they focus on a timely message with emotional impact that represents the essence of the company brand. People remember emotional messages longer than sales pitches and the brands that can afford Super Bowl ad spots know this. Take for example, the Top Ad of the 2014 Super Bowl – Anheuser-Busch’s #BestBuds campaign. The ad featured a puppy that befriended a Clydesdale and told the story of their unlikely friendship. In the advertisement, nothing could keep them apart. Anheuser-Busch is known for their beer and particularly their Budweiser and Bud Light product lines. The commercial did not feature one bottle of beer, but had the #BestBuds slogan at the end which struck a chord with both loyal customers who are familiar with the Budweiser brand and a new market who found appeal in the heartwarming nature of the ad.

What Can Small Brands Learn?

The list of what small brands can learn from big brands who advertise through Super Bowl commercials could go on and on, but there are some key factors to point out. For one, small brands should embrace selling a message through a story instead of a product or service. Furthermore, an ad that tells a story can be easy for smaller brands to create and focus on themselves. Secondly, branding and advertising are not about immediate gratification. As stated earlier, big brands don’t assume to see product sales spike the day after the Super Bowl. Instead they hope to be remembered around the time of the year that their products are heavily consumed – i.e. Anheuser-Busch expects to see sales spike in the summer time when outdoor activities are popular and the days are hot while Amazon expects to see sales peak around the holiday season when gift giving is top priority across the country. Finally, the most important thing that small brands can learn from big business Super Bowl commercials is free market research. Big name brands spend an average of $1 million on marketing the advertisement that they are going to run during the Super Bowl. When companies are spending that kind of money to advertise an advertisement then they know what they’re doing. While watching Super Bowl commercials, the first thing small business owners should be doing is taking notes.

The Opportunities Small Brands Have to Learn

While big brands spend millions of dollars on Super Bowl commercials, small brands have the opportunity to learn a lot about the advertising approach. By absorbing what tactics successful businesses use and noting certain practices that echo among multiple ad spots, small brands can adapt their advertising approach and become more successful, too. At Number8, we’ve built our process off of rugby, but we love football, too, and everything that Super Bowl commercials can teach small brands about business. If you’re a small brand looking to improve upon your business practices and grow through advertising, contact Number 8 today. We can help you to produce better software, so you can focus more on the message you want the world to hear. Call us at 502-890-7665 to talk ideas, design, and custom software development or visit our website today.


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number8’s onshore office is located in Louisville, Kentucky where our Account and Relationship Managers work hard to provide all of our clients with exceptional customer service. We also have consultant offices located in Escazú, Costa Rica and San Pedro Sula, Honduras that give us a strong local presence allowing for top-level recruitment, technical training and low employee turnover.

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